According to a survey among Chinese consumers in 2022, nearly 85 percent of respondents said they would prefer Chinese luxury brands over foreign brands if the price and the quality were the same. The main reason Chinese consumers chose domestic luxury brands was that they embodied Chinese Guochao designs.
Share of consumers who prefer Chinese luxury brands over foreign ones for the same price and quality in China in 2022
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Daxue Consulting. (March 3, 2022). Share of consumers who prefer Chinese luxury brands over foreign ones for the same price and quality in China in 2022 [Graph]. In Statista. Retrieved October 31, 2024, from https://www.statista.com/statistics/1298905/china-preference-of-chinese-luxury-brands/
Daxue Consulting. "Share of consumers who prefer Chinese luxury brands over foreign ones for the same price and quality in China in 2022." Chart. March 3, 2022. Statista. Accessed October 31, 2024. https://www.statista.com/statistics/1298905/china-preference-of-chinese-luxury-brands/
Daxue Consulting. (2022). Share of consumers who prefer Chinese luxury brands over foreign ones for the same price and quality in China in 2022. Statista. Statista Inc.. Accessed: October 31, 2024. https://www.statista.com/statistics/1298905/china-preference-of-chinese-luxury-brands/
Daxue Consulting. "Share of Consumers Who Prefer Chinese Luxury Brands over Foreign Ones for The Same Price and Quality in China in 2022." Statista, Statista Inc., 3 Mar 2022, https://www.statista.com/statistics/1298905/china-preference-of-chinese-luxury-brands/
Daxue Consulting, Share of consumers who prefer Chinese luxury brands over foreign ones for the same price and quality in China in 2022 Statista, https://www.statista.com/statistics/1298905/china-preference-of-chinese-luxury-brands/ (last visited October 31, 2024)
Share of consumers who prefer Chinese luxury brands over foreign ones for the same price and quality in China in 2022 [Graph], Daxue Consulting, March 3, 2022. [Online]. Available: https://www.statista.com/statistics/1298905/china-preference-of-chinese-luxury-brands/
