According to a survey among Chinese consumers in 2022, more than 60 percent of respondents said they purchased items from Chinese luxury brands because their designs embodied more Chinese Guochao elements. Meanwhile, around half of the respondents said they bought Chinese luxury articles for supporting domestic brands.
Leading reasons for purchasing items from Chinese luxury brands in China in 2022
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Daxue Consulting. (March 3, 2022). Leading reasons for purchasing items from Chinese luxury brands in China in 2022 [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1298899/china-reasons-for-buying-from-chinese-luxury-brands/
Daxue Consulting. "Leading reasons for purchasing items from Chinese luxury brands in China in 2022." Chart. March 3, 2022. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1298899/china-reasons-for-buying-from-chinese-luxury-brands/
Daxue Consulting. (2022). Leading reasons for purchasing items from Chinese luxury brands in China in 2022. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1298899/china-reasons-for-buying-from-chinese-luxury-brands/
Daxue Consulting. "Leading Reasons for Purchasing Items from Chinese Luxury Brands in China in 2022." Statista, Statista Inc., 3 Mar 2022, https://www.statista.com/statistics/1298899/china-reasons-for-buying-from-chinese-luxury-brands/
Daxue Consulting, Leading reasons for purchasing items from Chinese luxury brands in China in 2022 Statista, https://www.statista.com/statistics/1298899/china-reasons-for-buying-from-chinese-luxury-brands/ (last visited January 08, 2025)
Leading reasons for purchasing items from Chinese luxury brands in China in 2022 [Graph], Daxue Consulting, March 3, 2022. [Online]. Available: https://www.statista.com/statistics/1298899/china-reasons-for-buying-from-chinese-luxury-brands/
