According to a survey among Chinese consumers in 2022, around 65.5 percent of respondents said a Chinese luxury brand should draw from Chinese culture and history. In comparison, less than half of respondents considered the founder's nationality as a significant feature in defining a Chinese luxury brand.
Leading characteristics of Chinese luxury brands in China in 2022
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Daxue Consulting. (March 3, 2022). Leading characteristics of Chinese luxury brands in China in 2022 [Graph]. In Statista. Retrieved January 07, 2025, from https://www.statista.com/statistics/1298879/china-leading-features-of-a-chinese-luxury-brand/
Daxue Consulting. "Leading characteristics of Chinese luxury brands in China in 2022." Chart. March 3, 2022. Statista. Accessed January 07, 2025. https://www.statista.com/statistics/1298879/china-leading-features-of-a-chinese-luxury-brand/
Daxue Consulting. (2022). Leading characteristics of Chinese luxury brands in China in 2022. Statista. Statista Inc.. Accessed: January 07, 2025. https://www.statista.com/statistics/1298879/china-leading-features-of-a-chinese-luxury-brand/
Daxue Consulting. "Leading Characteristics of Chinese Luxury Brands in China in 2022." Statista, Statista Inc., 3 Mar 2022, https://www.statista.com/statistics/1298879/china-leading-features-of-a-chinese-luxury-brand/
Daxue Consulting, Leading characteristics of Chinese luxury brands in China in 2022 Statista, https://www.statista.com/statistics/1298879/china-leading-features-of-a-chinese-luxury-brand/ (last visited January 07, 2025)
Leading characteristics of Chinese luxury brands in China in 2022 [Graph], Daxue Consulting, March 3, 2022. [Online]. Available: https://www.statista.com/statistics/1298879/china-leading-features-of-a-chinese-luxury-brand/
