According to a survey among Generation-Z consumers in China in 2020, more than two-thirds of respondents said they purchased luxury items to reward themselves. Moreover, about 45 percent of young people surveyed stated that they shopped for luxury goods to raise their confidence.
Leading reasons for Generation Z consumers to buy personal luxury goods in China in 2020
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Daxue Consulting. (March 3, 2022). Leading reasons for Generation Z consumers to buy personal luxury goods in China in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1298844/china-leading-reasons-for-gen-z-to-buy-luxury-goods/
Daxue Consulting. "Leading reasons for Generation Z consumers to buy personal luxury goods in China in 2020." Chart. March 3, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1298844/china-leading-reasons-for-gen-z-to-buy-luxury-goods/
Daxue Consulting. (2022). Leading reasons for Generation Z consumers to buy personal luxury goods in China in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1298844/china-leading-reasons-for-gen-z-to-buy-luxury-goods/
Daxue Consulting. "Leading Reasons for Generation Z Consumers to Buy Personal Luxury Goods in China in 2020." Statista, Statista Inc., 3 Mar 2022, https://www.statista.com/statistics/1298844/china-leading-reasons-for-gen-z-to-buy-luxury-goods/
Daxue Consulting, Leading reasons for Generation Z consumers to buy personal luxury goods in China in 2020 Statista, https://www.statista.com/statistics/1298844/china-leading-reasons-for-gen-z-to-buy-luxury-goods/ (last visited December 22, 2024)
Leading reasons for Generation Z consumers to buy personal luxury goods in China in 2020 [Graph], Daxue Consulting, March 3, 2022. [Online]. Available: https://www.statista.com/statistics/1298844/china-leading-reasons-for-gen-z-to-buy-luxury-goods/
