Global consumers sharing data with brands in exchange for incentives 2021, by country

Share of consumers worldwide willing to share information with brands for personalized experiences as of September 2021, by country

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Sources

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Release date

January 2022

Region

Worldwide

Survey time period

September 2021

Number of respondents

9,143 respondents

Supplementary notes

According to the source, the survey was conducted among "9,143 respondents across the U.S., U.K., France, Germany, Australia, Singapore and India."

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Consumers' perspective

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