In the period considered, from March 2020 to February 2021, the fastest growing claim in new fragrance product launches was that the products were ethical in relation to animals and their wellbeing. The number of new product launches labeled as ethical towards animals grew by approximately five and a half percent compared to the previous year.
Fastest growing claims of new fragrance product launches worldwide in 2021
Characteristic
Percentage change
Ethical towards animals
5.5%
Vegan/no animal ingredients
3.6%
Botanical/herbal
3.5%
Ethical: environmentally friendly package
2.7%
Ethical: recycling
2.4%
Ethical: charity
2.4%
Limited edition
1.9%
Aromatherapy
1.8%
Ethical: sustainable in relation to the habitat or resources
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Mintel. (February 28, 2022). Fastest growing claims of new fragrance product launches worldwide in 2021 [Graph]. In Statista. Retrieved November 24, 2024, from https://www.statista.com/statistics/1298775/fastest-growing-claims-of-fragrance-product-launches-worldwide/
Mintel. "Fastest growing claims of new fragrance product launches worldwide in 2021." Chart. February 28, 2022. Statista. Accessed November 24, 2024. https://www.statista.com/statistics/1298775/fastest-growing-claims-of-fragrance-product-launches-worldwide/
Mintel. (2022). Fastest growing claims of new fragrance product launches worldwide in 2021. Statista. Statista Inc.. Accessed: November 24, 2024. https://www.statista.com/statistics/1298775/fastest-growing-claims-of-fragrance-product-launches-worldwide/
Mintel. "Fastest Growing Claims of New Fragrance Product Launches Worldwide in 2021." Statista, Statista Inc., 28 Feb 2022, https://www.statista.com/statistics/1298775/fastest-growing-claims-of-fragrance-product-launches-worldwide/
Mintel, Fastest growing claims of new fragrance product launches worldwide in 2021 Statista, https://www.statista.com/statistics/1298775/fastest-growing-claims-of-fragrance-product-launches-worldwide/ (last visited November 24, 2024)
Fastest growing claims of new fragrance product launches worldwide in 2021 [Graph], Mintel, February 28, 2022. [Online]. Available: https://www.statista.com/statistics/1298775/fastest-growing-claims-of-fragrance-product-launches-worldwide/
