According to a survey conducted in Spain in 2022, nearly one in five consumers who identified as male completed an online purchase after seeing a product or service displayed in a live streaming session. Meanwhile, women seemed less influenced by live commerce, with 16 percent reporting the same habit.
Share of people shopping after a live streaming session in Spain in 2022, by gender
To the question: "Q10. ¿Has comprado algo online porque lo has visto en una sesión de streaming en directo?"
In English: "Have you bought something online because you saw it on a live streaming session?"
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YouGov Spain. (March 1, 2022). Share of people shopping after a live streaming session in Spain in 2022, by gender [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1298631/live-commerce-influence-by-gender-spain/
YouGov Spain. "Share of people shopping after a live streaming session in Spain in 2022, by gender." Chart. March 1, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1298631/live-commerce-influence-by-gender-spain/
YouGov Spain. (2022). Share of people shopping after a live streaming session in Spain in 2022, by gender. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1298631/live-commerce-influence-by-gender-spain/
YouGov Spain. "Share of People Shopping after a Live Streaming Session in Spain in 2022, by Gender." Statista, Statista Inc., 1 Mar 2022, https://www.statista.com/statistics/1298631/live-commerce-influence-by-gender-spain/
YouGov Spain, Share of people shopping after a live streaming session in Spain in 2022, by gender Statista, https://www.statista.com/statistics/1298631/live-commerce-influence-by-gender-spain/ (last visited December 22, 2024)
Share of people shopping after a live streaming session in Spain in 2022, by gender [Graph], YouGov Spain, March 1, 2022. [Online]. Available: https://www.statista.com/statistics/1298631/live-commerce-influence-by-gender-spain/
