Main online sales channels used by businesses in Costa Rica 2021

Published by
Stephanie Chevalier,
Mar 15, 2023
According to a study conducted in 2021, almost nine out of ten companies selling online in Costa Rica used WhatsApp and social networks as a sales channel. Of the participating companies, just over a third (36 percent) reported having their own e-commerce platform, while less than a quarter (23 percent) used third-party platforms. In addition, customer loyalty and home delivery platforms were each used by 12 percent of the businesses surveyed.

Leading online sales channels used by companies in Costa Rica in 2021

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Sources

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Release date

October 2021

Region

Costa Rica

Survey time period

October 8 to 16, 2021

Number of respondents

98 companies*

Supplementary notes

* According to the source, 153 commercial and service companies participated in the study, of which 36 percent had never conducted online sales in 2021.

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