Whether it's faster pickup and payment options, lower consumption, or fear of catching the COVID-19, data on geolocated U.S. mobile users showed that time spent in Amazon and Whole Foods Markets stores declined on the last quarter of 2021 and in the first quarter of 2022.
In the first three months of 2022, consumers spent 23 percent less time at Amazon Fresh stores, if compared to the same period the previous year.
Year-over-year change in average dwell time spent at Amazon and Whole Foods stores in the United States in the 4th quarter 2021 and 1st quarter 2022
October 1, to December 31, 2021; January 1, to March 31, 2022
Supplementary notes
Figures based mostly on first-party, permission-based SDK data collected from InMarket’s network of Comscore-verified owned & operated and SDK partner apps.
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inMarket. (May 3, 2022). Year-over-year change in average dwell time spent at Amazon and Whole Foods stores in the United States in the 4th quarter 2021 and 1st quarter 2022 [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1298334/amazon-vs-whole-foods-dwell-time-change-united-states/
inMarket. "Year-over-year change in average dwell time spent at Amazon and Whole Foods stores in the United States in the 4th quarter 2021 and 1st quarter 2022." Chart. May 3, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1298334/amazon-vs-whole-foods-dwell-time-change-united-states/
inMarket. (2022). Year-over-year change in average dwell time spent at Amazon and Whole Foods stores in the United States in the 4th quarter 2021 and 1st quarter 2022. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1298334/amazon-vs-whole-foods-dwell-time-change-united-states/
inMarket. "Year-over-year Change in Average Dwell Time Spent at Amazon and Whole Foods Stores in The United States in The 4th Quarter 2021 and 1st Quarter 2022." Statista, Statista Inc., 3 May 2022, https://www.statista.com/statistics/1298334/amazon-vs-whole-foods-dwell-time-change-united-states/
inMarket, Year-over-year change in average dwell time spent at Amazon and Whole Foods stores in the United States in the 4th quarter 2021 and 1st quarter 2022 Statista, https://www.statista.com/statistics/1298334/amazon-vs-whole-foods-dwell-time-change-united-states/ (last visited December 30, 2024)
Year-over-year change in average dwell time spent at Amazon and Whole Foods stores in the United States in the 4th quarter 2021 and 1st quarter 2022 [Graph], inMarket, May 3, 2022. [Online]. Available: https://www.statista.com/statistics/1298334/amazon-vs-whole-foods-dwell-time-change-united-states/
