According to a survey conducted in South Korea in the third quarter of 2023, around 36 percent of respondents stated in a survey that they discovered new brands, products, and services via search engines. Other commonly used channels were television advertising and word-of-mouth advertising.
Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/
DataReportal, und We Are Social, und Meltwater. "Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source." Chart. February 23, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/
DataReportal, We Are Social, Meltwater. (2024). Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/
DataReportal, and We Are Social, and Meltwater. "Distribution of Sources Used by Internet Users to Discover New Brands, Products, and Services in South Korea as of The 3rd Quarter of 2023, by Type of Source." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/
DataReportal & We Are Social & Meltwater, Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source Statista, https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/ (last visited November 21, 2024)
Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/