According to a survey conducted in South Korea in the third quarter of 2023, around 36 percent of respondents stated in a survey that they discovered new brands, products, and services via search engines. Other commonly used channels were television advertising and word-of-mouth advertising.
Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/
DataReportal, und We Are Social, und Meltwater. "Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source." Chart. February 23, 2024. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/
DataReportal, We Are Social, Meltwater. (2024). Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/
DataReportal, and We Are Social, and Meltwater. "Distribution of Sources Used by Internet Users to Discover New Brands, Products, and Services in South Korea as of The 3rd Quarter of 2023, by Type of Source." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/
DataReportal & We Are Social & Meltwater, Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source Statista, https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/ (last visited December 30, 2024)
Distribution of sources used by internet users to discover new brands, products, and services in South Korea as of the 3rd quarter of 2023, by type of source [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1298316/south-korea-share-of-sources-used-to-find-new-brands/