Most popular online purchase incentives Vietnam 2023

Published by
Minh-Ngoc Nguyen,
Jul 5, 2024

In 2023, around 44.7 percent of the survey respondents indicated that free delivery offer was the most popular driver for online purchases among Vietnamese internet users. Coupons, discounts, and simple online checkout were among the drivers online shoppers in the country appreciated the most.

Most popular online purchase drivers among internet users in Vietnam in 2023

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Release date

February 2024

Region

Asia, Vietnam

Survey time period

Q3 2023

Age group

16-64 years

Special properties

among internet users

Supplementary notes

The findings were based on a global survey of internet users aged from 16 to 64 years old.

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Social media usage

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Consumer behavior

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Topics

E-commerce in VietnamFintech in VietnamSocial media in VietnamSocial commerce in Vietnam Digital payments in Vietnam
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