In 2021, 31 percent of U.S. users who visited fashion retailers' sites were aged 25 to 30. Additionally, 17.8 percent of online fashion website visitors were between 18 and 24 years old. Only 8.2 percent were 65 years and older.
Distribution of fashion retail website visitors in the United States in 2021, by age group
Characteristic
Share of fashion website visitors
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Semrush. (December 28, 2021). Distribution of fashion retail website visitors in the United States in 2021, by age group [Graph]. In Statista. Retrieved July 05, 2024, from https://www.statista.com/statistics/1298074/visitor-share-us-fashion-retailer-websites-age/
Semrush. "Distribution of fashion retail website visitors in the United States in 2021, by age group." Chart. December 28, 2021. Statista. Accessed July 05, 2024. https://www.statista.com/statistics/1298074/visitor-share-us-fashion-retailer-websites-age/
Semrush. (2021). Distribution of fashion retail website visitors in the United States in 2021, by age group. Statista. Statista Inc.. Accessed: July 05, 2024. https://www.statista.com/statistics/1298074/visitor-share-us-fashion-retailer-websites-age/
Semrush. "Distribution of Fashion Retail Website Visitors in The United States in 2021, by Age Group." Statista, Statista Inc., 28 Dec 2021, https://www.statista.com/statistics/1298074/visitor-share-us-fashion-retailer-websites-age/
Semrush, Distribution of fashion retail website visitors in the United States in 2021, by age group Statista, https://www.statista.com/statistics/1298074/visitor-share-us-fashion-retailer-websites-age/ (last visited July 05, 2024)
Distribution of fashion retail website visitors in the United States in 2021, by age group [Graph], Semrush, December 28, 2021. [Online]. Available: https://www.statista.com/statistics/1298074/visitor-share-us-fashion-retailer-websites-age/