Beauty app downloads in selected countries 2019-2022

Between 2019 and 2021, beauty tech app downloads increased across all the countries displayed in this chart. As of 2021, the United States was by far the leading country for beauty tech app downloads, as the country registered a total of about 44.3 million downloads in that year. The projection for 2022 shows that this upward trend in beauty tech app downloads will continue , with significant increases in the United States and the United Kingdom.

A fast growing industry

Beauty tech, an umbrella term for the use of apps, devices, and technologies that virtually simulate products, make recommendations and run personalized analyses based on consumer data, is a fast-growing market. Estimates indicate that the revenue of beauty tech in the United States alone could reach over three billion U.S. dollars. Forecasts further suggest strong growth rates across all segments of the beauty tech market in the U.S.

A new area

As the augmented/virtual reality technologies and the capabilities of smart devices advance rapidly, the services provided to customers by the beauty industry vary. Currently, beauty tech apps offers a wide range of functions, such as scanning a user's face and providing individual care tips, or letting the user virtually test beauty products. However, usage of these apps, as well as various beauty tech devices, is still relatively low among beauty consumers, indicating that this is a new area that is still developing.