In 2022, Facebook and Instagram clearly dominate social shopping in the Nordic countries. That being said, Facebook's piece of the pie is much larger, as 61 percent of respondents reported that they have already bought or could imagine themselves buying a product through Facebook
Share of social shoppers in the Nordic countries as of 2022, by social media platform
Characteristic
Share of users
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YouGov. (February 22, 2022). Share of social shoppers in the Nordic countries as of 2022, by social media platform [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1297949/distribution-of-social-shopping-in-nordic-countries-by-social-media/
YouGov. "Share of social shoppers in the Nordic countries as of 2022, by social media platform." Chart. February 22, 2022. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1297949/distribution-of-social-shopping-in-nordic-countries-by-social-media/
YouGov. (2022). Share of social shoppers in the Nordic countries as of 2022, by social media platform. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1297949/distribution-of-social-shopping-in-nordic-countries-by-social-media/
YouGov. "Share of Social Shoppers in The Nordic Countries as of 2022, by Social Media Platform." Statista, Statista Inc., 22 Feb 2022, https://www.statista.com/statistics/1297949/distribution-of-social-shopping-in-nordic-countries-by-social-media/
YouGov, Share of social shoppers in the Nordic countries as of 2022, by social media platform Statista, https://www.statista.com/statistics/1297949/distribution-of-social-shopping-in-nordic-countries-by-social-media/ (last visited July 22, 2024)
Share of social shoppers in the Nordic countries as of 2022, by social media platform [Graph], YouGov, February 22, 2022. [Online]. Available: https://www.statista.com/statistics/1297949/distribution-of-social-shopping-in-nordic-countries-by-social-media/