The largest share of potential advertising reach of Meta platforms Facebook, Instagram, and Messenger in Russia was occupied by female users aged 25 to 34 years, at nearly 18 percent as of January 2022. Furthermore, 35-to-44-year-old women accounted for 15 percent of the reach.
In March 2022, Meta was claimed an extremist organization in Russia, and Facebook and Instagram were banned in the country. Thus, advertising on these platforms could be considered unlawful, which made digital advertisers opt for other channels.
Distribution of combined, deduplicated potential advertising reach across Meta platforms in Russia as of January 2022, by age and gender
Based on the combined advertising audiences of Facebook, Instagram and Facebook Messenger.
The source specifies that "Meta only permits people aged 13 and above to use its platforms, so while there may be users below the age of 13, they do not feature in the available data. Meta's advertising resources only publish gender data for "female" and "male".
The source does not provide any information regarding percentage points exceeding 100 percent, It can be due to rounding.
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DataReportal, & We Are Social, & Hootsuite. (February 15, 2022). Distribution of combined, deduplicated potential advertising reach across Meta platforms in Russia as of January 2022, by age and gender [Graph]. In Statista. Retrieved January 06, 2025, from https://www.statista.com/statistics/1297891/meta-advertising-users-by-age-and-gender-russia/
DataReportal, und We Are Social, und Hootsuite. "Distribution of combined, deduplicated potential advertising reach across Meta platforms in Russia as of January 2022, by age and gender." Chart. February 15, 2022. Statista. Accessed January 06, 2025. https://www.statista.com/statistics/1297891/meta-advertising-users-by-age-and-gender-russia/
DataReportal, We Are Social, Hootsuite. (2022). Distribution of combined, deduplicated potential advertising reach across Meta platforms in Russia as of January 2022, by age and gender. Statista. Statista Inc.. Accessed: January 06, 2025. https://www.statista.com/statistics/1297891/meta-advertising-users-by-age-and-gender-russia/
DataReportal, and We Are Social, and Hootsuite. "Distribution of Combined, Deduplicated Potential Advertising Reach across Meta Platforms in Russia as of January 2022, by Age and Gender." Statista, Statista Inc., 15 Feb 2022, https://www.statista.com/statistics/1297891/meta-advertising-users-by-age-and-gender-russia/
DataReportal & We Are Social & Hootsuite, Distribution of combined, deduplicated potential advertising reach across Meta platforms in Russia as of January 2022, by age and gender Statista, https://www.statista.com/statistics/1297891/meta-advertising-users-by-age-and-gender-russia/ (last visited January 06, 2025)
Distribution of combined, deduplicated potential advertising reach across Meta platforms in Russia as of January 2022, by age and gender [Graph], DataReportal, & We Are Social, & Hootsuite, February 15, 2022. [Online]. Available: https://www.statista.com/statistics/1297891/meta-advertising-users-by-age-and-gender-russia/
