In an online survey conducted in June 2020 in Australia, 26 percent of respondents indicated that in the last 12 months, they had unfollowed a brand on social media because they were no longer using the brand or had lost interest. In the same survey, 24 percent of respondents indicated unfollowing brands due to too many posts, ads, or spam.
Leading reasons for unfollowing brands on social media in Australia in 2020
Online survey conducted in June 2020 consisting of 27 questions. The sample group was made up of 43 percent male and 57 percent female respondents from across Australia.
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L&A Social Media. (August 27, 2020). Leading reasons for unfollowing brands on social media in Australia in 2020 [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1297854/australia-reasons-for-unfollowing-brands-on-social-media/
L&A Social Media. "Leading reasons for unfollowing brands on social media in Australia in 2020." Chart. August 27, 2020. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1297854/australia-reasons-for-unfollowing-brands-on-social-media/
L&A Social Media. (2020). Leading reasons for unfollowing brands on social media in Australia in 2020. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1297854/australia-reasons-for-unfollowing-brands-on-social-media/
L&A Social Media. "Leading Reasons for Unfollowing Brands on Social Media in Australia in 2020." Statista, Statista Inc., 27 Aug 2020, https://www.statista.com/statistics/1297854/australia-reasons-for-unfollowing-brands-on-social-media/
L&A Social Media, Leading reasons for unfollowing brands on social media in Australia in 2020 Statista, https://www.statista.com/statistics/1297854/australia-reasons-for-unfollowing-brands-on-social-media/ (last visited December 22, 2024)
Leading reasons for unfollowing brands on social media in Australia in 2020 [Graph], L&A Social Media, August 27, 2020. [Online]. Available: https://www.statista.com/statistics/1297854/australia-reasons-for-unfollowing-brands-on-social-media/
