Types of marketing content services outsourced most often worldwide 2022

Published by Statista Research Department, Dec 10, 2024
During a survey conducted in 2022, 47 percent of responding marketing professionals stated they outsourced the design of graphics. Video design was the second most-outsourced service, named by 43 percent of respondents. Copywriting scored third, with 37 percent of marketers outsourcing it as a content creation task.

Types of content creation services outsourced by marketing professionals worldwide in 2022

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Release date

February 2023

Region

Worldwide

Survey time period

2022

Number of respondents

1,700 respondents

Special properties

among marketing agencies, B2B and B2C companies, non-profits, and other organizations

Supplementary notes

The source does not provide a more exact date of survey.

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Generative AI's impact on B2B content marketing

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Spotlight: blogging

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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