Content marketing strategy effectiveness worldwide 2022

Published by Statista Research Department, Dec 10, 2024
During a survey carried out in 2022 among marketers from across the globe, 80 percent stated they thought their content marketing strategy was very successful; another 73 percent perceived their content marketing strategy was successful, and 52 percent said it was unsuccessful.

Perceived level of content marketing strategy effectiveness among marketers worldwide in 2022

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Release date

February 2023

Region

Worldwide

Survey time period

2022

Number of respondents

1,700 respondents

Special properties

among marketing agencies, B2B and B2C companies, non-profits, and other organizations

Supplementary notes

The source does not provide a more exact date of survey.

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Overview

8

Generative AI's impact

7

B2B content marketing

8

Generative AI's impact on B2B content marketing

4

Spotlight: blogging

7

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Topics

Content marketingAdvertising in the United StatesSocial media advertising and marketing worldwideMobile advertising and marketing in the U.S. Video advertising and marketing worldwide
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