During a survey carried out in 2022 among marketers from across the globe, 80 percent stated they thought their content marketing strategy was very successful; another 73 percent perceived their content marketing strategy was successful, and 52 percent said it was unsuccessful.
Perceived level of content marketing strategy effectiveness among marketers worldwide in 2022
Characteristic
Share of respondents
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Semrush. (February 7, 2023). Perceived level of content marketing strategy effectiveness among marketers worldwide in 2022 [Graph]. In Statista. Retrieved July 22, 2024, from https://www.statista.com/statistics/1297607/content-marketing-effectiveness-worldwide/
Semrush. "Perceived level of content marketing strategy effectiveness among marketers worldwide in 2022." Chart. February 7, 2023. Statista. Accessed July 22, 2024. https://www.statista.com/statistics/1297607/content-marketing-effectiveness-worldwide/
Semrush. (2023). Perceived level of content marketing strategy effectiveness among marketers worldwide in 2022. Statista. Statista Inc.. Accessed: July 22, 2024. https://www.statista.com/statistics/1297607/content-marketing-effectiveness-worldwide/
Semrush. "Perceived Level of Content Marketing Strategy Effectiveness among Marketers Worldwide in 2022." Statista, Statista Inc., 7 Feb 2023, https://www.statista.com/statistics/1297607/content-marketing-effectiveness-worldwide/
Semrush, Perceived level of content marketing strategy effectiveness among marketers worldwide in 2022 Statista, https://www.statista.com/statistics/1297607/content-marketing-effectiveness-worldwide/ (last visited July 22, 2024)
Perceived level of content marketing strategy effectiveness among marketers worldwide in 2022 [Graph], Semrush, February 7, 2023. [Online]. Available: https://www.statista.com/statistics/1297607/content-marketing-effectiveness-worldwide/