Channels used for marketing content promotion worldwide 2022

Published by Statista Research Department, Dec 10, 2024
During a 2022 survey, 73 percent of responding marketers from across the globe stated that they used social media (organic) to promote content; email marketing and paid ads on social media followed, named by 53 and 51 percent of respondents, respectively.

Channels used for marketing content promotion worldwide in 2022

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Release date

February 2023

Region

Worldwide

Survey time period

2022

Number of respondents

1,700 respondents

Special properties

among marketing agencies, B2B and B2C companies, non-profits, and other organizations

Supplementary notes

The source does not provide a more exact date of survey.

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Generative AI's impact

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Generative AI's impact on B2B content marketing

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Spotlight: blogging

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Topics

E-commerce advertising and marketingE-commerce worldwideSocial media advertising and marketing worldwideInfluencer marketing worldwideArtificial intelligence (AI) use in marketing
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