In a survey conducted in Australia in August 2021, 50 percent of respondents indicated that they had discovered products they had purchased through browsing brand or retail websites. Ads on the radio was the least reported source of product discovery, with just seven percent of respondents indicating ads on the radio as a source.
Discovery of purchased products by consumers in Australia in 2021, by source
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ChannelAdvisor. (December 8, 2021). Discovery of purchased products by consumers in Australia in 2021, by source [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1297396/australia-discovery-of-purchased-products-by-source/
ChannelAdvisor. "Discovery of purchased products by consumers in Australia in 2021, by source." Chart. December 8, 2021. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1297396/australia-discovery-of-purchased-products-by-source/
ChannelAdvisor. (2021). Discovery of purchased products by consumers in Australia in 2021, by source. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1297396/australia-discovery-of-purchased-products-by-source/
ChannelAdvisor. "Discovery of Purchased Products by Consumers in Australia in 2021, by Source." Statista, Statista Inc., 8 Dec 2021, https://www.statista.com/statistics/1297396/australia-discovery-of-purchased-products-by-source/
ChannelAdvisor, Discovery of purchased products by consumers in Australia in 2021, by source Statista, https://www.statista.com/statistics/1297396/australia-discovery-of-purchased-products-by-source/ (last visited October 02, 2024)
Discovery of purchased products by consumers in Australia in 2021, by source [Graph], ChannelAdvisor, December 8, 2021. [Online]. Available: https://www.statista.com/statistics/1297396/australia-discovery-of-purchased-products-by-source/