During a 2023 survey carried out among retail media brand/seller marketers from North America, it was found that paid social ads were considered the most important for the respondents in their retail media programs in 2023. In 2024,four formats were expected to take the first place: paid social ads, sponsored products ads, search engine ads, as well as sponsored display and retargeting.
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Everything on "CPG industry advertising and marketing in the U.S." in one document: edited and divided into chapters, including detailed references.
Statista is a great source of knowledge, and pretty helpful to manage the daily work.
Christof Baron
CEO, MindShare Germany
Overview - Retail sector
Retail advertising benchmarks
Retail marketing and advertising
Market leaders
Spotlight: Digital retail media
Spotlight: Brand loyalty
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Basic Account
Starter Account
The statistic on this page is a Premium Statistic and is included in this account.
Professional Account
1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.
