Leading digital retail media ad formats in North America 2023

Published by Statista Research Department, Jun 6, 2024

During a 2023 survey carried out among retail media brand/seller marketers from North America, it was found that paid social ads were considered the most important for the respondents in their retail media programs in 2023. In 2024,four formats were expected to take the first place: paid social ads, sponsored products ads, search engine ads, as well as sponsored display and retargeting.

Level of importance of selected ad formats in retail media advertising programs in North America as of April 2023

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Source

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Release date

April 2023

Region

North America

Survey time period

as of April 2023

Number of respondents

167 respondents

Special properties

among retail media brand/seller marketers

Supplementary notes

The source does not provide information about the type of survey used and the date of survey. Date provided is the publication date.

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