Advertisers in the segment of fast-moving consumer goods (FMCG) represented nearly 60 percent in the 2021 media spending of companies that suspended their operations in Russia due to the war in Ukraine as of March 2022. Public catering and the automotive industry occupied the second- and third-largest shares, at 12 percent and 7 percent, respectively.
Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category
(based on advertising spending in 2021)
The source considered over 125 companies that announced leaving Russia, closing manufacturing sites, suspending shipments, and suspending advertising activity as of March 11, 2022. They were estimated to occupy 20.6 percent of the total advertising spending in Russia in 2021.
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
OMD Russia. (March 11, 2022). Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021) [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1297030/advertiser-share-leaving-russia-by-category/
OMD Russia. "Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021)." Chart. March 11, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1297030/advertiser-share-leaving-russia-by-category/
OMD Russia. (2022). Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021). Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1297030/advertiser-share-leaving-russia-by-category/
OMD Russia. "Distribution of Advertisers That Suspended Their Operations in Russia Due to The War in Ukraine as of March 2022, by Category (Based on Advertising Spending in 2021)." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1297030/advertiser-share-leaving-russia-by-category/
OMD Russia, Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021) Statista, https://www.statista.com/statistics/1297030/advertiser-share-leaving-russia-by-category/ (last visited November 21, 2024)
Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021) [Graph], OMD Russia, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1297030/advertiser-share-leaving-russia-by-category/