Advertisers in the segment of fast-moving consumer goods (FMCG) represented nearly 60 percent in the 2021 media spending of companies that suspended their operations in Russia due to the war in Ukraine as of March 2022. Public catering and the automotive industry occupied the second- and third-largest shares, at 12 percent and 7 percent, respectively.
Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category
(based on advertising spending in 2021)
The source considered over 125 companies that announced leaving Russia, closing manufacturing sites, suspending shipments, and suspending advertising activity as of March 11, 2022. They were estimated to occupy 20.6 percent of the total advertising spending in Russia in 2021.
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OMD Russia. (March 11, 2022). Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021) [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1297030/advertiser-share-leaving-russia-by-category/
OMD Russia. "Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021)." Chart. March 11, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1297030/advertiser-share-leaving-russia-by-category/
OMD Russia. (2022). Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021). Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1297030/advertiser-share-leaving-russia-by-category/
OMD Russia. "Distribution of Advertisers That Suspended Their Operations in Russia Due to The War in Ukraine as of March 2022, by Category (Based on Advertising Spending in 2021)." Statista, Statista Inc., 11 Mar 2022, https://www.statista.com/statistics/1297030/advertiser-share-leaving-russia-by-category/
OMD Russia, Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021) Statista, https://www.statista.com/statistics/1297030/advertiser-share-leaving-russia-by-category/ (last visited December 22, 2024)
Distribution of advertisers that suspended their operations in Russia due to the war in Ukraine as of March 2022, by category (based on advertising spending in 2021) [Graph], OMD Russia, March 11, 2022. [Online]. Available: https://www.statista.com/statistics/1297030/advertiser-share-leaving-russia-by-category/
