According to a survey conducted in 2020, 73 percent of global consumers preferred product reviews in their native language when shopping online. Additionally, 67 percent of the people surveyed reported that they tolerated mixed languages on websites. Only 40 percent of shoppers said they would not purchase from a website in another language.
Attitudes towards shopping online in a different language among global consumers as of 2020
* Based on a survey of 8,709 consumers in Brazil, China (PRC), Czechia, Denmark, Egypt, Finland, France, Germany, Greece, India, Indonesia, Italy, Japan, South Korea, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Taiwan, Thailand, Turkey, United States, and Vietnam.
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CSA Research. (July 11, 2020). Attitudes towards shopping online in a different language among global consumers as of 2020 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1297022/online-shopping-attitudes-different-language/
CSA Research. "Attitudes towards shopping online in a different language among global consumers as of 2020." Chart. July 11, 2020. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1297022/online-shopping-attitudes-different-language/
CSA Research. (2020). Attitudes towards shopping online in a different language among global consumers as of 2020. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1297022/online-shopping-attitudes-different-language/
CSA Research. "Attitudes towards Shopping Online in a Different Language among Global Consumers as of 2020." Statista, Statista Inc., 11 Jul 2020, https://www.statista.com/statistics/1297022/online-shopping-attitudes-different-language/
CSA Research, Attitudes towards shopping online in a different language among global consumers as of 2020 Statista, https://www.statista.com/statistics/1297022/online-shopping-attitudes-different-language/ (last visited November 21, 2024)
Attitudes towards shopping online in a different language among global consumers as of 2020 [Graph], CSA Research, July 11, 2020. [Online]. Available: https://www.statista.com/statistics/1297022/online-shopping-attitudes-different-language/
