Attitudes towards shopping online in a different language 2020

Published by
Koen van Gelder
,
Jul 11, 2023
According to a survey conducted in 2020, 73 percent of global consumers preferred product reviews in their native language when shopping online. Additionally, 67 percent of the people surveyed reported that they tolerated mixed languages on websites. Only 40 percent of shoppers said they would not purchase from a website in another language.

Attitudes towards shopping online in a different language among global consumers as of 2020

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Showing entries 1 to 5 (5 entries in total)
Statistic: Attitudes towards shopping online in a different language among global consumers as of 2020

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Release date

July 2020

Region

Worldwide

Survey time period

November 2019 to January 2020

Number of respondents

8,709 respondents in 29 countries*

Method of interview

Online survey

Supplementary notes

* Based on a survey of 8,709 consumers in Brazil, China (PRC), Czechia, Denmark, Egypt, Finland, France, Germany, Greece, India, Indonesia, Italy, Japan, South Korea, Mexico, Netherlands, Norway, Poland, Portugal, Romania, Russia, Slovakia, Spain, Sweden, Taiwan, Thailand, Turkey, United States, and Vietnam.

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