In 2023, video-on-demand had the highest e-commerce expenditure growth in the digital media category in Vietnam, at around 18 percent, followed by digital music services at 11 percent. Overall, e-commerce spending on digital media in the country increased by 12.9 percent from the previous year.
Growth of e-commerce expenditure on digital media among internet users in Vietnam in 2023 compared to 2022, by category
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Growth rate
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DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Growth of e-commerce expenditure on digital media among internet users in Vietnam in 2023 compared to 2022, by category [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1297014/vietnam-digital-media-spend-growth-by-category/
DataReportal, und We Are Social, und Meltwater. "Growth of e-commerce expenditure on digital media among internet users in Vietnam in 2023 compared to 2022, by category." Chart. February 23, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1297014/vietnam-digital-media-spend-growth-by-category/
DataReportal, We Are Social, Meltwater. (2024). Growth of e-commerce expenditure on digital media among internet users in Vietnam in 2023 compared to 2022, by category. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1297014/vietnam-digital-media-spend-growth-by-category/
DataReportal, and We Are Social, and Meltwater. "Growth of E-commerce Expenditure on Digital Media among Internet Users in Vietnam in 2023 Compared to 2022, by Category." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1297014/vietnam-digital-media-spend-growth-by-category/
DataReportal & We Are Social & Meltwater, Growth of e-commerce expenditure on digital media among internet users in Vietnam in 2023 compared to 2022, by category Statista, https://www.statista.com/statistics/1297014/vietnam-digital-media-spend-growth-by-category/ (last visited August 25, 2024)
Growth of e-commerce expenditure on digital media among internet users in Vietnam in 2023 compared to 2022, by category [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1297014/vietnam-digital-media-spend-growth-by-category/