In 2023, video-on-demand had the highest e-commerce expenditure growth in the digital media category in Vietnam, at around 18 percent, followed by digital music services at 11 percent. Overall, e-commerce spending on digital media in the country increased by 12.9 percent from the previous year.
Growth of e-commerce expenditure on digital media among internet users in Vietnam in 2023 compared to 2022, by category
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
DataReportal, & We Are Social, & Meltwater. (February 23, 2024). Growth of e-commerce expenditure on digital media among internet users in Vietnam in 2023 compared to 2022, by category [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1297014/vietnam-digital-media-spend-growth-by-category/
DataReportal, und We Are Social, und Meltwater. "Growth of e-commerce expenditure on digital media among internet users in Vietnam in 2023 compared to 2022, by category." Chart. February 23, 2024. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1297014/vietnam-digital-media-spend-growth-by-category/
DataReportal, We Are Social, Meltwater. (2024). Growth of e-commerce expenditure on digital media among internet users in Vietnam in 2023 compared to 2022, by category. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1297014/vietnam-digital-media-spend-growth-by-category/
DataReportal, and We Are Social, and Meltwater. "Growth of E-commerce Expenditure on Digital Media among Internet Users in Vietnam in 2023 Compared to 2022, by Category." Statista, Statista Inc., 23 Feb 2024, https://www.statista.com/statistics/1297014/vietnam-digital-media-spend-growth-by-category/
DataReportal & We Are Social & Meltwater, Growth of e-commerce expenditure on digital media among internet users in Vietnam in 2023 compared to 2022, by category Statista, https://www.statista.com/statistics/1297014/vietnam-digital-media-spend-growth-by-category/ (last visited November 21, 2024)
Growth of e-commerce expenditure on digital media among internet users in Vietnam in 2023 compared to 2022, by category [Graph], DataReportal, & We Are Social, & Meltwater, February 23, 2024. [Online]. Available: https://www.statista.com/statistics/1297014/vietnam-digital-media-spend-growth-by-category/