Impact of the war in Ukraine on advertising growth in Russia 2022
The Russian advertising market was forecast to lose five percent of its annual spending each month of the active military conflict in Ukraine in 2022. Under the scenario that the escalation peaks in April and media spending starts recovering in May, total investments in advertising in Russia were expected to decline by 11 percent compared to 2021. The most negative scenario, in case of no improvements in relations between Russia and the West, suggested that the market could lose up to 50 percent in 2022.
