The results of a survey conducted among CMOs from higher education institutions in the United States show that the mean marketing budgets for masters programs reached 1.98 million U.S dollars in 2021. Doctoral programs' marketing budgets were close to 5.8 million dollars in 2021.
Mean marketing budgets of higher education institutions according to CMOs in the United States in 2021, by education level
(in million U.S. dollars)
Question: "What is your central marketing and communications budget, including staff & operating expenses?" *The source did not provide information on the exact date of survey. Based on a survey of 230 CMOs from non-profit higher education institutions. Figures were rounded.
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SimpsonScarborough. (February 16, 2022). Mean marketing budgets of higher education institutions according to CMOs in the United States in 2021, by education level (in million U.S. dollars) [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1296780/higher-education-marketing-budget-by-level-us/
SimpsonScarborough. "Mean marketing budgets of higher education institutions according to CMOs in the United States in 2021, by education level (in million U.S. dollars)." Chart. February 16, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1296780/higher-education-marketing-budget-by-level-us/
SimpsonScarborough. (2022). Mean marketing budgets of higher education institutions according to CMOs in the United States in 2021, by education level (in million U.S. dollars). Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1296780/higher-education-marketing-budget-by-level-us/
SimpsonScarborough. "Mean Marketing Budgets of Higher Education Institutions According to Cmos in The United States in 2021, by Education Level (in Million U.S. Dollars)." Statista, Statista Inc., 16 Feb 2022, https://www.statista.com/statistics/1296780/higher-education-marketing-budget-by-level-us/
SimpsonScarborough, Mean marketing budgets of higher education institutions according to CMOs in the United States in 2021, by education level (in million U.S. dollars) Statista, https://www.statista.com/statistics/1296780/higher-education-marketing-budget-by-level-us/ (last visited December 21, 2024)
Mean marketing budgets of higher education institutions according to CMOs in the United States in 2021, by education level (in million U.S. dollars) [Graph], SimpsonScarborough, February 16, 2022. [Online]. Available: https://www.statista.com/statistics/1296780/higher-education-marketing-budget-by-level-us/
