During a 2021 survey of CMOs from higher education institutions in the United States it was found that the largest share of their marketing budgets that year was devoted to labor, at 56 percent. Traditional advertising accounted for 7.2 percent of higher ed marketing budgets at that time.
Distribution of marketing budgets of higher education institutions according to CMOs in the United States in 2021, by segment
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SimpsonScarborough. (February 28, 2022). Distribution of marketing budgets of higher education institutions according to CMOs in the United States in 2021, by segment [Graph]. In Statista. Retrieved October 02, 2024, from https://www.statista.com/statistics/1296771/higher-education-marketing-budget-segment-us/
SimpsonScarborough. "Distribution of marketing budgets of higher education institutions according to CMOs in the United States in 2021, by segment." Chart. February 28, 2022. Statista. Accessed October 02, 2024. https://www.statista.com/statistics/1296771/higher-education-marketing-budget-segment-us/
SimpsonScarborough. (2022). Distribution of marketing budgets of higher education institutions according to CMOs in the United States in 2021, by segment. Statista. Statista Inc.. Accessed: October 02, 2024. https://www.statista.com/statistics/1296771/higher-education-marketing-budget-segment-us/
SimpsonScarborough. "Distribution of Marketing Budgets of Higher Education Institutions According to Cmos in The United States in 2021, by Segment." Statista, Statista Inc., 28 Feb 2022, https://www.statista.com/statistics/1296771/higher-education-marketing-budget-segment-us/
SimpsonScarborough, Distribution of marketing budgets of higher education institutions according to CMOs in the United States in 2021, by segment Statista, https://www.statista.com/statistics/1296771/higher-education-marketing-budget-segment-us/ (last visited October 02, 2024)
Distribution of marketing budgets of higher education institutions according to CMOs in the United States in 2021, by segment [Graph], SimpsonScarborough, February 28, 2022. [Online]. Available: https://www.statista.com/statistics/1296771/higher-education-marketing-budget-segment-us/