The market share of debit cards in Italian POS payments increased since COVID-19, although the share of cash was still relatively high. Although cash made up 25 percent of all in-store payments in Italy in 2024 - and had declined significantly from a market share of nearly 60 percent in 2019, one of the highest cash market shares in Europe that year - it was not far off from the market share of debit cards. The source expects cash will still be used relatively often in Italy in the near future, but adds that mobile wallets are also to become more popular. Italians used Google Pay relatively often in stores or restaurants in 2021, for example, more so than consumers from other countries.
Market share of cash, credit cards, and other payment methods at point of sale (POS) in Italy from 2017 to 2024, with a forecast for 2030
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Market share of cash, credit cards, and other payment methods at point of sale (POS) in Italy from 2017 to 2024, with a forecast for 2030
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* The source changed its categories in 2021 and 2024, see the "Details" tab for more information.
Supplementary notes
In 2022, the source stated it made two changes to the categories used in previous years. These include a combination of "credit cards" with "charge/deferred debit cards" and the split of BNPL from "POS financing" (which itself was added as a new category in 2020). The latter change was made to atone for the "growing importance of BNPL". This seems to have been reverted in 2023 - for the year 2022.
In 2024, the "debit card" and "prepaid card" categories were combined into a single category called "Debit and Prepaid Cards".
The figures have been taken from several publications. No figures were available for 2018 as the source did not release any reports that year.
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Worldpay. (March 7, 2025). Market share of cash, credit cards, and other payment methods at point of sale (POS) in Italy from 2017 to 2024, with a forecast for 2030 [Graph]. In Statista. Retrieved April 28, 2025, from https://www.statista.com/statistics/1296703/preferred-payment-methods-italy/
Worldpay. "Market share of cash, credit cards, and other payment methods at point of sale (POS) in Italy from 2017 to 2024, with a forecast for 2030." Chart. March 7, 2025. Statista. Accessed April 28, 2025. https://www.statista.com/statistics/1296703/preferred-payment-methods-italy/
Worldpay. (2025). Market share of cash, credit cards, and other payment methods at point of sale (POS) in Italy from 2017 to 2024, with a forecast for 2030. Statista. Statista Inc.. Accessed: April 28, 2025. https://www.statista.com/statistics/1296703/preferred-payment-methods-italy/
Worldpay. "Market Share of Cash, Credit Cards, and Other Payment Methods at Point of Sale (Pos) in Italy from 2017 to 2024, with a Forecast for 2030." Statista, Statista Inc., 7 Mar 2025, https://www.statista.com/statistics/1296703/preferred-payment-methods-italy/
Worldpay, Market share of cash, credit cards, and other payment methods at point of sale (POS) in Italy from 2017 to 2024, with a forecast for 2030 Statista, https://www.statista.com/statistics/1296703/preferred-payment-methods-italy/ (last visited April 28, 2025)
Market share of cash, credit cards, and other payment methods at point of sale (POS) in Italy from 2017 to 2024, with a forecast for 2030 [Graph], Worldpay, March 7, 2025. [Online]. Available: https://www.statista.com/statistics/1296703/preferred-payment-methods-italy/
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