Google Play Store: most popular keywords and CTA in highest-ranking gaming apps 2022

Published by Laura Ceci, May 2, 2023
As of February 2022, the most popular call-to-action (CTA) and keywords present in the description of the leading gaming apps in the Google Play Store were "the best" and "play with," with 436 and 175 mentions, respectively. The CTA "enjoy the game" and "real money" were mentioned 119 and 84 times in the highest-ranking gaming apps on the Google Play Store results page, respectively.

Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile gaming apps in the Google Play Store worldwide as of February 2022

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Release date

February 2022

Region

Worldwide

Survey time period

February 2022

Special properties

data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary

Supplementary notes

App position refers to the location of a specific app in the ranking of the Google Play Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.

According to the source, data concerns the 10 highest-ranking apps within their category.

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