As of February 2022, the most popular call-to-action (CTA) and keywords present in the description of the leading social media apps in the Google Play Store were "chat with" and "new friends." The CTA "meet new" and "share your" ranked fourth and sixth, with 146 and 130 mentions, respectively.
Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile social media apps in the Google Play Store worldwide as of February 2022
data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
App position refers to the location of a specific app in the ranking of the Google Play Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
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Semrush. (February 25, 2022). Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile social media apps in the Google Play Store worldwide as of February 2022 [Graph]. In Statista. Retrieved November 22, 2024, from https://www.statista.com/statistics/1296558/keywords-cta-top-android-social-apps/
Semrush. "Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile social media apps in the Google Play Store worldwide as of February 2022." Chart. February 25, 2022. Statista. Accessed November 22, 2024. https://www.statista.com/statistics/1296558/keywords-cta-top-android-social-apps/
Semrush. (2022). Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile social media apps in the Google Play Store worldwide as of February 2022. Statista. Statista Inc.. Accessed: November 22, 2024. https://www.statista.com/statistics/1296558/keywords-cta-top-android-social-apps/
Semrush. "Leading Keywords and Call-to-action (Cta) in The Descriptions of Highest-ranking Mobile Social Media Apps in The Google Play Store Worldwide as of February 2022." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1296558/keywords-cta-top-android-social-apps/
Semrush, Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile social media apps in the Google Play Store worldwide as of February 2022 Statista, https://www.statista.com/statistics/1296558/keywords-cta-top-android-social-apps/ (last visited November 22, 2024)
Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile social media apps in the Google Play Store worldwide as of February 2022 [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1296558/keywords-cta-top-android-social-apps/
