Google Play Store: target keyword match in highest-ranking apps 2022, by category

Published by Laura Ceci, May 2, 2023
As of February 2022, it appeared that mobile apps spotting specific target keywords in the titles ranked higher in the Google Play Store results page after a user prompt research. According to industry sources, while it is not clear what allows certain apps to appear among the first results on the Apple App Store results page, app store optimization practices can help developers increase their app visibility and users' interactions.

Similarity of app name and target keyword in highest-ranking mobile apps in the Google Play Store worldwide as of February 2022, by category

App category Average app name and keyword similarity for apps in the first 10 positions12345678910
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Showing entries 1 to 7 (7 entries in total)

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Release date

February 2022

Region

Worldwide

Survey time period

February 2022

Special properties

excluding branded keywords, data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary

Supplementary notes

According to the source: "We have a complete match when the metric hits 1, and no match when the value gets down to 0."

App position refers to the location of a specific app in the ranking of the Google Play Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.

According to the source, data concerns the 10 highest-ranking apps within their category.

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ASO - App Store OptimizationApp storesApple App StoreMobile advertising and marketing in the U.S. Mobile advertising and marketing worldwide
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