As of February 2022, the first apps appearing to users in the Apple App Store results page after a search presented descriptions of 328 words on average. According to industry sources, while it is not clear what allows certain apps to appear among the first results on the Apple App Store results page, app store optimization practices can help developers increase their app visibility and users' interactions.
Average number of words in highest-ranking mobile apps descriptions in the Google Play Store worldwide as of February 2022, by category
App category
Average description length of apps in the first 10 positions
data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
App position refers to the location of a specific app in the ranking of the Google Play Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
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Semrush. (February 25, 2022). Average number of words in highest-ranking mobile apps descriptions in the Google Play Store worldwide as of February 2022, by category [Graph]. In Statista. Retrieved December 24, 2024, from https://www.statista.com/statistics/1296521/description-length-top-android-apps/
Semrush. "Average number of words in highest-ranking mobile apps descriptions in the Google Play Store worldwide as of February 2022, by category." Chart. February 25, 2022. Statista. Accessed December 24, 2024. https://www.statista.com/statistics/1296521/description-length-top-android-apps/
Semrush. (2022). Average number of words in highest-ranking mobile apps descriptions in the Google Play Store worldwide as of February 2022, by category. Statista. Statista Inc.. Accessed: December 24, 2024. https://www.statista.com/statistics/1296521/description-length-top-android-apps/
Semrush. "Average Number of Words in Highest-ranking Mobile Apps Descriptions in The Google Play Store Worldwide as of February 2022, by Category." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1296521/description-length-top-android-apps/
Semrush, Average number of words in highest-ranking mobile apps descriptions in the Google Play Store worldwide as of February 2022, by category Statista, https://www.statista.com/statistics/1296521/description-length-top-android-apps/ (last visited December 24, 2024)
Average number of words in highest-ranking mobile apps descriptions in the Google Play Store worldwide as of February 2022, by category [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1296521/description-length-top-android-apps/
