The music streaming platform, Anghami, planned to spend 49 percent of its proceeding towards growth marketing in 2022. The goal of growth marketing was to acquire new users and increase the market share with a focus on Saudi Arabia, Egypt, and the Gulf Cooperation Council (GCC) countries.
Distribution of planned spending of Anghami in 2022, by segment
Characteristic
Share of spending
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Vistas Media. (January 3, 2022). Distribution of planned spending of Anghami in 2022, by segment [Graph]. In Statista. Retrieved July 03, 2024, from https://www.statista.com/statistics/1296365/anghami-planned-spending-by-segment/
Vistas Media. "Distribution of planned spending of Anghami in 2022, by segment." Chart. January 3, 2022. Statista. Accessed July 03, 2024. https://www.statista.com/statistics/1296365/anghami-planned-spending-by-segment/
Vistas Media. (2022). Distribution of planned spending of Anghami in 2022, by segment. Statista. Statista Inc.. Accessed: July 03, 2024. https://www.statista.com/statistics/1296365/anghami-planned-spending-by-segment/
Vistas Media. "Distribution of Planned Spending of Anghami in 2022, by Segment." Statista, Statista Inc., 3 Jan 2022, https://www.statista.com/statistics/1296365/anghami-planned-spending-by-segment/
Vistas Media, Distribution of planned spending of Anghami in 2022, by segment Statista, https://www.statista.com/statistics/1296365/anghami-planned-spending-by-segment/ (last visited July 03, 2024)
Distribution of planned spending of Anghami in 2022, by segment [Graph], Vistas Media, January 3, 2022. [Online]. Available: https://www.statista.com/statistics/1296365/anghami-planned-spending-by-segment/