A large share of Indian television advertisements featured sports stars in 2023, the most popular being Indian cricketer Virat Kohli, who featured in 20 percent of all TV ads featuring sports celebrities. MS Dhoni ranked second, accounting for less than 20 percent of such ads that year. The leading five sports celebrities to be featured in TV ads were all cricket players, given that Indians make up the largest audience of this sport.
Share of television advertisements featuring select sports stars in India in 2023
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TV ad share
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EY, & FICCI. (March 12, 2024). Share of television advertisements featuring select sports stars in India in 2023 [Graph]. In Statista. Retrieved August 25, 2024, from https://www.statista.com/statistics/1296349/india-tv-ad-endorsement-by-sports-celebrities/
EY, und FICCI. "Share of television advertisements featuring select sports stars in India in 2023." Chart. March 12, 2024. Statista. Accessed August 25, 2024. https://www.statista.com/statistics/1296349/india-tv-ad-endorsement-by-sports-celebrities/
EY, FICCI. (2024). Share of television advertisements featuring select sports stars in India in 2023. Statista. Statista Inc.. Accessed: August 25, 2024. https://www.statista.com/statistics/1296349/india-tv-ad-endorsement-by-sports-celebrities/
EY, and FICCI. "Share of Television Advertisements Featuring Select Sports Stars in India in 2023." Statista, Statista Inc., 12 Mar 2024, https://www.statista.com/statistics/1296349/india-tv-ad-endorsement-by-sports-celebrities/
EY & FICCI, Share of television advertisements featuring select sports stars in India in 2023 Statista, https://www.statista.com/statistics/1296349/india-tv-ad-endorsement-by-sports-celebrities/ (last visited August 25, 2024)
Share of television advertisements featuring select sports stars in India in 2023 [Graph], EY, & FICCI, March 12, 2024. [Online]. Available: https://www.statista.com/statistics/1296349/india-tv-ad-endorsement-by-sports-celebrities/