Leading sports celebrities by TV ad share India 2023

Published by
Tanushree Basuroy,
Aug 6, 2024

A large share of Indian television advertisements featured sports stars in 2023, the most popular being Indian cricketer Virat Kohli, who featured in 20 percent of all TV ads featuring sports celebrities. MS Dhoni ranked second, accounting for less than 20 percent of such ads that year. The leading five sports celebrities to be featured in TV ads were all cricket players, given that Indians make up the largest audience of this sport.

Share of television advertisements featuring select sports stars in India in 2023

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Release date

March 2024

Region

India

Survey time period

2021

Supplementary notes

Share refers to percent share of ads of the celebrity compared to total ads featuring film/TV/sports celebrities.

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