Share of consumers using social media for holiday inspiration worldwide 2021, by age
According to a study conducted in the fourth quarter of 2021, roughly 24 percent of surveyed Spanish consumers aged between 18 and 29 years looked at posts on social media for holiday inspiration. Meanwhile, 21 percent of Dutch respondents aged 45 years and older claimed to do the same. In contrast, only nine percent of polled Americans aged between 30 and 44 years used social media for holiday inspiration.
