According to a study conducted in the fourth quarter of 2021, roughly 24 percent of surveyed Spanish consumers aged between 18 and 29 years looked at posts on social media for holiday inspiration. Meanwhile, 21 percent of Dutch respondents aged 45 years and older claimed to do the same. In contrast, only nine percent of polled Americans aged between 30 and 44 years used social media for holiday inspiration.
Share of consumers looking at posts on social media for holiday inspiration in selected countries worldwide as of 4th quarter 2021, by age
*The source specified that figures are based on 1,000 responses from the following countries: Canada, France, Germany, Italy, Netherlands, Spain, and the United States.
The survey question was originally phrased by the source as follows: "Which of the following gives you the best ideas for where to go on holidays?".
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Amadeus. (January 18, 2022). Share of consumers looking at posts on social media for holiday inspiration in selected countries worldwide as of 4th quarter 2021, by age [Graph]. In Statista. Retrieved December 22, 2024, from https://www.statista.com/statistics/1296318/use-of-social-media-for-holiday-inspiration-worldwide-by-age/
Amadeus. "Share of consumers looking at posts on social media for holiday inspiration in selected countries worldwide as of 4th quarter 2021, by age." Chart. January 18, 2022. Statista. Accessed December 22, 2024. https://www.statista.com/statistics/1296318/use-of-social-media-for-holiday-inspiration-worldwide-by-age/
Amadeus. (2022). Share of consumers looking at posts on social media for holiday inspiration in selected countries worldwide as of 4th quarter 2021, by age. Statista. Statista Inc.. Accessed: December 22, 2024. https://www.statista.com/statistics/1296318/use-of-social-media-for-holiday-inspiration-worldwide-by-age/
Amadeus. "Share of Consumers Looking at Posts on Social Media for Holiday Inspiration in Selected Countries Worldwide as of 4th Quarter 2021, by Age." Statista, Statista Inc., 18 Jan 2022, https://www.statista.com/statistics/1296318/use-of-social-media-for-holiday-inspiration-worldwide-by-age/
Amadeus, Share of consumers looking at posts on social media for holiday inspiration in selected countries worldwide as of 4th quarter 2021, by age Statista, https://www.statista.com/statistics/1296318/use-of-social-media-for-holiday-inspiration-worldwide-by-age/ (last visited December 22, 2024)
Share of consumers looking at posts on social media for holiday inspiration in selected countries worldwide as of 4th quarter 2021, by age [Graph], Amadeus, January 18, 2022. [Online]. Available: https://www.statista.com/statistics/1296318/use-of-social-media-for-holiday-inspiration-worldwide-by-age/
