Ad types used in retail Amazon advertising in the U.S. 2022

Published by
Julia Faria,
Mar 21, 2024
According to a survey among brands advertising on Amazon in the United States between January and March 2022, 44 percent of respondents mentioned using video ads, followed by 41 percent adopting custom advertising solutions. Amazon demand-side-platform (DSP) display ads were leveraged by 40 percent of respondents.

Ad types used in Amazon advertising according to retailers in the United States between January and March 2022

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Release date

April 2022

Region

United States

Survey time period

January 24 to March 4, 2022

Number of respondents

>1,000

Special properties

among retail business decision-makers

Supplementary notes

Respondents could select all options that applied.

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Topics

Display advertising in the U.S.Digital retail media advertising in the United StatesDigital advertising in the U.S.Programmatic advertising in the UKDigital advertising formats in the U.S.
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