Editing apps frequently used by influencers in India 2021

Published by
Tanushree Basuroy,
Aug 23, 2024
Among the various apps used by influencers in India to create social media content, Inshot was the most opted for as per a 2021 survey. Over 60 percent of influencers surveyed preferred to use the app to edit videos. Following closely was the social media app, Instagram, best known for its filters when editing images and videos.

Leading apps used by influencers to edit content in India as of 2021

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Source

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Release date

August 2021

Region

India

Survey time period

2021

Number of respondents

475 respondents

Age group

18 years and older

Special properties

Influencers from across metro, tier 1, 2 and 3 cities of India.

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Content creators

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Influencer marketing

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Content consumption

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