Apple App Store: monetization of highest-ranking apps 2022, by category

As of February 2022, the majority of the leading apps appearing first to users on the Apple App Store results page were free or freemium apps. Paid downloads appeared to be a less frequent monetization option, but still interested 2.4 percent of the highest-ranking gaming apps, as well as 1.51 percent of the highest-ranking health and fitness apps. Approximately 88 percent of all finance apps were free, while around 11.5 percent adopted a freemium model. Approximately 83 percent of the highest-grossing social media apps adopted a freemium model, while more than 17 percent were fully free.