As of February 2022, the predominant color used in app icons across all examined categories was white, with icons of the leading shopping apps using white for almost 36 percent of their design. Each of the analyzed categories appeared to have a predominant color: black was the most popular color for gaming apps' icons, red was the most used color for food and drink apps' icons, and finance apps appeared to prefer dark blue for their icons.
Leading colors used in the icons of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category
data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
App position refers to the location of a specific app in the ranking of the Apple App Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
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Semrush. (February 25, 2022). Leading colors used in the icons of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph]. In Statista. Retrieved November 23, 2024, from https://www.statista.com/statistics/1296126/icons-colors-top-ios-apps-by-category/
Semrush. "Leading colors used in the icons of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category." Chart. February 25, 2022. Statista. Accessed November 23, 2024. https://www.statista.com/statistics/1296126/icons-colors-top-ios-apps-by-category/
Semrush. (2022). Leading colors used in the icons of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category. Statista. Statista Inc.. Accessed: November 23, 2024. https://www.statista.com/statistics/1296126/icons-colors-top-ios-apps-by-category/
Semrush. "Leading Colors Used in The Icons of Highest-ranking Mobile Apps in The Apple App Store Worldwide as of February 2022, by Category." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1296126/icons-colors-top-ios-apps-by-category/
Semrush, Leading colors used in the icons of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category Statista, https://www.statista.com/statistics/1296126/icons-colors-top-ios-apps-by-category/ (last visited November 23, 2024)
Leading colors used in the icons of highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1296126/icons-colors-top-ios-apps-by-category/
