ADVOD penetration rate Japan 2016-2023

Published by Statista Research Department, Jan 22, 2024
According to a survey conducted by GEM Partners in Japan in November 2023, 59 percent of the respondents used ad-supported video-on-demand (ADVOD) services. The penetration rate increased by almost 12 percentage points since 2016.

Share of people who use ad-supported video-on-demand (ADVOD) services in Japan from 2016 to 2023

© Statista 2024
Download
Show detailed source information?
Register for free
Already a member?
Log in
Source

Use Ask Statista Research Service

In cooperation with
Release date

December 2023

Region

Japan

Survey time period

November 4 to 8, 2023

Number of respondents

19,325 respondents

Age group

15-69 years

Method of interview

Online survey

Supplementary notes

Figures for years prior to 2023 are based on earlier surveys.
Data prior to 2018 come from previous reporting.

Citation formats
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts

Statistics on " Video-on-demand (VOD) services in Japan "

The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics
The most important statistics

Other statistics that may interest you Video-on-demand (VOD) services in Japan

Overview

6

Leading services

5

Penetration rates of leading services

6

Penetration rates of leading services by age group

6

Average consumption times

6

User behavior

6

Further related statistics

10

Further Content: You might find this interesting as well

Statistics

Topics

Ad-supported video-on-demand in the United StatesSubscription video-on-demand in the United StatesPremium video-on-demand in the United StatesTransactional video-on-demand in the United StatesAd-supported video-on-demand market in Europe
Access all statistics starting from $2,388 USD yearly *

* For commercial use only

Basic Account

For single users
$0 USD
Always free
Access limited to Free Statistics. Premium Statistics are not included.
  • Free Statistics
Based on your interests

Starter Account

For single users
$199 USD
per month, billed annually 1
Buy now
  • Free Statistics
  • Premium Statistics

    • The statistic on this page is a Premium Statistic and is included in this account.

Professional Account

For teams of up to 5 people
$959 USD
per month, billed annually 1
Buy now
  • Free + Premium Statistics
  • Reports
  • Market Insights

1 All prices do not include sales tax. The account requires an annual contract and will renew after one year to the regular list price.

Compare accounts
Learn more about how Statista can support your business.