Preferred umaibo snack bar flavors in Japan 2022

Published by C. Diep, Mar 16, 2022
Corn potage was the most popular flavor of umaibo snack bars in Japan as revealed in a survey conducted in January 2022. Around 32 percent of respondents named the corn stew flavor their preferred variant, with other savory flavors following behind.
Umaibo is a brand of dagashi, cheap snack foods targeting primarily children. Apart from popular savory flavors, the puffed corn snack is also available in sweet variations like chocolate and caramel.

Most popular flavors of umaibo snack bars in Japan as of January 2022

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Release date

January 2022

Region

Japan

Survey time period

January 25 to 26, 2022

Number of respondents

1,891 respondents

Age group

20-69 years

Special properties

Japanese POB members who have bought umaibo before

Method of interview

Online survey

Supplementary notes

Original question: "Please tell us your preferred flavor of umaibo."

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Overview

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Trade

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Savory snacks

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Sweet snacks

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