As of February 2022, the most popular call-to-action (CTA) and keywords present in the description of the leading finance apps in the Apple App Store were "secure" and "send money," with 151 and 110 mentions, respectively. The CTA "manage your" followed with 98 mentions, while "help your" and "you need" ranked fourth and fifth, with 95 and 89 mentions, respectively.
Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile finance apps in the Apple App Store worldwide as of February 2022
data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
App position refers to the location of a specific app in the ranking of the Apple App Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
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Semrush. (February 25, 2022). Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile finance apps in the Apple App Store worldwide as of February 2022 [Graph]. In Statista. Retrieved November 21, 2024, from https://www.statista.com/statistics/1296076/keywords-cta-top-ios-finance-apps/
Semrush. "Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile finance apps in the Apple App Store worldwide as of February 2022." Chart. February 25, 2022. Statista. Accessed November 21, 2024. https://www.statista.com/statistics/1296076/keywords-cta-top-ios-finance-apps/
Semrush. (2022). Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile finance apps in the Apple App Store worldwide as of February 2022. Statista. Statista Inc.. Accessed: November 21, 2024. https://www.statista.com/statistics/1296076/keywords-cta-top-ios-finance-apps/
Semrush. "Leading Keywords and Call-to-action (Cta) in The Descriptions of Highest-ranking Mobile Finance Apps in The Apple App Store Worldwide as of February 2022." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1296076/keywords-cta-top-ios-finance-apps/
Semrush, Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile finance apps in the Apple App Store worldwide as of February 2022 Statista, https://www.statista.com/statistics/1296076/keywords-cta-top-ios-finance-apps/ (last visited November 21, 2024)
Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile finance apps in the Apple App Store worldwide as of February 2022 [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1296076/keywords-cta-top-ios-finance-apps/
