Apple App Store: most popular keywords and CTA in highest-ranking social apps 2022

Published by Laura Ceci, May 2, 2023
As of February 2022, the most popular call-to-action (CTA) and keywords present in the description of the leading social media apps in the Apple App Store were "chat with" and "the best." The expression "new friends" followed with 93 mentions, while the CTA "share your" and "you want" ranked fourth and fifth, with 92 and 83 mentions, respectively.

Leading keywords and call-to-action (CTA) in the descriptions of highest-ranking mobile social media apps in the Apple App Store worldwide as of February 2022

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Release date

February 2022

Region

Worldwide

Survey time period

February 2022

Special properties

data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary

Supplementary notes

App position refers to the location of a specific app in the ranking of the Apple App Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.

According to the source, data concerns the 10 highest-ranking apps within their category.

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