As of February 2022, the highest-ranking apps on the Apple App Store presented an average of six screenshots in the app description. Finance and health apps featured seven screenshots in their description pages, while social media apps featured between five and six screenshots. Screenshots are a useful tool to demonstrate the product to users and entice them to download the app.
Average number of screenshots in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category
App category
Average number of screenshots for apps in the first 10 positions
excluding branded keywords, data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
App position refers to the location of a specific app in the ranking of the Apple App Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
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Semrush. (February 25, 2022). Average number of screenshots in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph]. In Statista. Retrieved December 30, 2024, from https://www.statista.com/statistics/1296033/screenshots-top-ios-apps-by-category/
Semrush. "Average number of screenshots in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category." Chart. February 25, 2022. Statista. Accessed December 30, 2024. https://www.statista.com/statistics/1296033/screenshots-top-ios-apps-by-category/
Semrush. (2022). Average number of screenshots in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category. Statista. Statista Inc.. Accessed: December 30, 2024. https://www.statista.com/statistics/1296033/screenshots-top-ios-apps-by-category/
Semrush. "Average Number of Screenshots in Highest-ranking Mobile Apps in The Apple App Store Worldwide as of February 2022, by Category." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1296033/screenshots-top-ios-apps-by-category/
Semrush, Average number of screenshots in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category Statista, https://www.statista.com/statistics/1296033/screenshots-top-ios-apps-by-category/ (last visited December 30, 2024)
Average number of screenshots in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1296033/screenshots-top-ios-apps-by-category/
