As of February 2022, it appeared that mobile apps spotting specific target keywords in their name ranked higher in the Apple App Store results page after a user prompt research. According to industry sources, while it is not clear what allows certain apps to appear among the first results on the Apple App Store results page, app store optimization practices can help developers increase their app visibility and users' interactions.
Similarity of app name and target keyword in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category
App category
Average app name and keyword similarity for apps in the first 10 positions
excluding branded keywords, data is based on the 10 highest-ranking apps within their category, wider industry metrics may vary
Supplementary notes
According to the source: "We have a complete match when the metric hits 1, and no match when the value gets down to 0."
App position refers to the location of a specific app in the ranking of the Apple App Store results page, after a prompted research for apps in six specific categories: finance, food and drink, games, health and fitness, social networking, and shopping.
According to the source, data concerns the 10 highest-ranking apps within their category.
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Semrush. (February 25, 2022). Similarity of app name and target keyword in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph]. In Statista. Retrieved December 21, 2024, from https://www.statista.com/statistics/1296017/keyword-match-top-ios-apps-by-category/
Semrush. "Similarity of app name and target keyword in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category." Chart. February 25, 2022. Statista. Accessed December 21, 2024. https://www.statista.com/statistics/1296017/keyword-match-top-ios-apps-by-category/
Semrush. (2022). Similarity of app name and target keyword in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category. Statista. Statista Inc.. Accessed: December 21, 2024. https://www.statista.com/statistics/1296017/keyword-match-top-ios-apps-by-category/
Semrush. "Similarity of App Name and Target Keyword in Highest-ranking Mobile Apps in The Apple App Store Worldwide as of February 2022, by Category." Statista, Statista Inc., 25 Feb 2022, https://www.statista.com/statistics/1296017/keyword-match-top-ios-apps-by-category/
Semrush, Similarity of app name and target keyword in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category Statista, https://www.statista.com/statistics/1296017/keyword-match-top-ios-apps-by-category/ (last visited December 21, 2024)
Similarity of app name and target keyword in highest-ranking mobile apps in the Apple App Store worldwide as of February 2022, by category [Graph], Semrush, February 25, 2022. [Online]. Available: https://www.statista.com/statistics/1296017/keyword-match-top-ios-apps-by-category/
