The leading reason for the popularity of umaibo in Japan was the low price of the snack bars as revealed in a survey conducted in January 2022. More than 68 percent of respondents named the low price of umaibo a reason why they liked the snack. The list price for an individual product used to be 10 Japanese yen, before the price was raised to 12 yen for the first time since product launch in January 2022.
Umaibo is a brand of dagashi, low-priced snack foods targeting primarily children. The puffed corn snack is cylindrical and available in a variety of savory and sweet flavors.
Leading reasons for eating umaibo snack bars in Japan as of January 2022
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Mitoriz. (January 27, 2022). Leading reasons for eating umaibo snack bars in Japan as of January 2022 [Graph]. In Statista. Retrieved December 23, 2024, from https://www.statista.com/statistics/1296016/japan-reason-eat-umaibo-snack-bar/
Mitoriz. "Leading reasons for eating umaibo snack bars in Japan as of January 2022." Chart. January 27, 2022. Statista. Accessed December 23, 2024. https://www.statista.com/statistics/1296016/japan-reason-eat-umaibo-snack-bar/
Mitoriz. (2022). Leading reasons for eating umaibo snack bars in Japan as of January 2022. Statista. Statista Inc.. Accessed: December 23, 2024. https://www.statista.com/statistics/1296016/japan-reason-eat-umaibo-snack-bar/
Mitoriz. "Leading Reasons for Eating Umaibo Snack Bars in Japan as of January 2022." Statista, Statista Inc., 27 Jan 2022, https://www.statista.com/statistics/1296016/japan-reason-eat-umaibo-snack-bar/
Mitoriz, Leading reasons for eating umaibo snack bars in Japan as of January 2022 Statista, https://www.statista.com/statistics/1296016/japan-reason-eat-umaibo-snack-bar/ (last visited December 23, 2024)
Leading reasons for eating umaibo snack bars in Japan as of January 2022 [Graph], Mitoriz, January 27, 2022. [Online]. Available: https://www.statista.com/statistics/1296016/japan-reason-eat-umaibo-snack-bar/
