The leading reason for the popularity of umaibo in Japan was the low price of the snack bars as revealed in a survey conducted in January 2022. More than 68 percent of respondents named the low price of umaibo a reason why they liked the snack. The list price for an individual product used to be 10 Japanese yen, before the price was raised to 12 yen for the first time since product launch in January 2022.
Umaibo is a brand of dagashi, low-priced snack foods targeting primarily children. The puffed corn snack is cylindrical and available in a variety of savory and sweet flavors.
Leading reasons for eating umaibo snack bars in Japan as of January 2022
Characteristic
Share of respondents
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
-
Exclusive Premium Statistic
To access all Premium Statistics, you need a paid Statista Account
Profit from the additional features of your individual account
Currently, you are using a shared account. To use individual functions (e.g., mark statistics as favourites, set
statistic alerts) please log in with your personal account.
If you are an admin, please authenticate by logging in again.
Learn more about how Statista can support your business.
Mitoriz. (January 27, 2022). Leading reasons for eating umaibo snack bars in Japan as of January 2022 [Graph]. In Statista. Retrieved August 24, 2024, from https://www.statista.com/statistics/1296016/japan-reason-eat-umaibo-snack-bar/
Mitoriz. "Leading reasons for eating umaibo snack bars in Japan as of January 2022." Chart. January 27, 2022. Statista. Accessed August 24, 2024. https://www.statista.com/statistics/1296016/japan-reason-eat-umaibo-snack-bar/
Mitoriz. (2022). Leading reasons for eating umaibo snack bars in Japan as of January 2022. Statista. Statista Inc.. Accessed: August 24, 2024. https://www.statista.com/statistics/1296016/japan-reason-eat-umaibo-snack-bar/
Mitoriz. "Leading Reasons for Eating Umaibo Snack Bars in Japan as of January 2022." Statista, Statista Inc., 27 Jan 2022, https://www.statista.com/statistics/1296016/japan-reason-eat-umaibo-snack-bar/
Mitoriz, Leading reasons for eating umaibo snack bars in Japan as of January 2022 Statista, https://www.statista.com/statistics/1296016/japan-reason-eat-umaibo-snack-bar/ (last visited August 24, 2024)
Leading reasons for eating umaibo snack bars in Japan as of January 2022 [Graph], Mitoriz, January 27, 2022. [Online]. Available: https://www.statista.com/statistics/1296016/japan-reason-eat-umaibo-snack-bar/