According to a survey conducted mainly in September 2023, the leading source of information for motorcycle purchases in Japan was websites of brands, indicated by 45 percent of respondents. Other common sources of information included seeing the motorcycle at the shop, and video websites, such as YouTube.
Leading sources of information for motorcycle purchases in Japan as of September 2023
including the leading answers only; multiple answers allowed
Method of interview
Postal questionnaire
Supplementary notes
*The target group was motorcycle users who had purchased a new Honda, Yamaha, Suzuki, or Kawasaki motorcycle between June 2022 and May 2023. The sample was randomly selected among respondents, adjusting to the market composition, which accounted for motorcycle types, engine displacements, and regions.
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JAMA. (April 17, 2024). Leading sources of information for motorcycle purchases in Japan as of September 2023 [Graph]. In Statista. Retrieved November 03, 2024, from https://www.statista.com/statistics/1295866/japan-leading-sources-information-motorcycle-buy/
JAMA. "Leading sources of information for motorcycle purchases in Japan as of September 2023." Chart. April 17, 2024. Statista. Accessed November 03, 2024. https://www.statista.com/statistics/1295866/japan-leading-sources-information-motorcycle-buy/
JAMA. (2024). Leading sources of information for motorcycle purchases in Japan as of September 2023. Statista. Statista Inc.. Accessed: November 03, 2024. https://www.statista.com/statistics/1295866/japan-leading-sources-information-motorcycle-buy/
JAMA. "Leading Sources of Information for Motorcycle Purchases in Japan as of September 2023." Statista, Statista Inc., 17 Apr 2024, https://www.statista.com/statistics/1295866/japan-leading-sources-information-motorcycle-buy/
JAMA, Leading sources of information for motorcycle purchases in Japan as of September 2023 Statista, https://www.statista.com/statistics/1295866/japan-leading-sources-information-motorcycle-buy/ (last visited November 03, 2024)
Leading sources of information for motorcycle purchases in Japan as of September 2023 [Graph], JAMA, April 17, 2024. [Online]. Available: https://www.statista.com/statistics/1295866/japan-leading-sources-information-motorcycle-buy/
