An analysis of India's influencer marketing market in 2021, reported that the video view rate on Facebook and Instagram was highest among nano influencers, averaging over 55 percent on each. Meanwhile mega influencers secured the highest video viewership rate on YouTube that bordered on 26 percent.
Average video view rate of influencers across India in 2021, by social media platform
Note: Content creators can be segregated into levels based on the number of followers:
Nano influencers - 10,000 followers or less
Micro influencers - 10,000 to 100,000 followers
Macro influencers - 100,000 to one million followers
Mega influencers - One million+ followers
Celebrities
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exchange4media. (September 17, 2021). Average video view rate of influencers across India in 2021, by social media platform [Graph]. In Statista. Retrieved January 08, 2025, from https://www.statista.com/statistics/1295742/india-influencer-video-view-rate-by-platform/
exchange4media. "Average video view rate of influencers across India in 2021, by social media platform." Chart. September 17, 2021. Statista. Accessed January 08, 2025. https://www.statista.com/statistics/1295742/india-influencer-video-view-rate-by-platform/
exchange4media. (2021). Average video view rate of influencers across India in 2021, by social media platform. Statista. Statista Inc.. Accessed: January 08, 2025. https://www.statista.com/statistics/1295742/india-influencer-video-view-rate-by-platform/
exchange4media. "Average Video View Rate of Influencers across India in 2021, by Social Media Platform." Statista, Statista Inc., 17 Sep 2021, https://www.statista.com/statistics/1295742/india-influencer-video-view-rate-by-platform/
exchange4media, Average video view rate of influencers across India in 2021, by social media platform Statista, https://www.statista.com/statistics/1295742/india-influencer-video-view-rate-by-platform/ (last visited January 08, 2025)
Average video view rate of influencers across India in 2021, by social media platform [Graph], exchange4media, September 17, 2021. [Online]. Available: https://www.statista.com/statistics/1295742/india-influencer-video-view-rate-by-platform/
