Most used international marketplaces in Sweden 2021

Published by
L. Yltävä,
Mar 15, 2023
In 2021, German e-commerce platform Zalando was the favorite international online marketplace for more than 40 percent of online shoppers in Sweden. U.S.-based Amazon and China's Wish followed, as 27 percent and 22 percent of Swedish respondents said they had shopped online there in the previous year, respectively.

Most popular international marketplaces in Sweden in 2021

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Release date

December 2021

Region

Sweden

Survey time period

2021

Number of respondents

approx. 1,000 respondents

Age group

15-79 years old

Special properties

among those who shopped online*

Method of interview

Online survey

Supplementary notes

* Original question: 'From which of the following e-commerce sites have you shopped online in the past year?'

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